- Teach valuable baking, business and entrepreneurial skills to those men and women employed in the project.
- Provide the highest quality bread rich in vitamins, minerals, fiber, and enzymes to the community.
- Provide this bread under a trademarked name that will be equated with quality, freshness and community action.
- Provide this bread at a reasonable price.
- Be a small business model for other community enterprises.
- Be a business model that does not require large capitalization.
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